BCom Marketing Management

Join over 250,000 international students from Europe, USA and the rest of the world.

MDC SA has developed a unique partnership with University of South Africa (UNISA) to offer locally supported distance education programmes specifically for working people.

UNISA – The “MEGA” University

The main partner of MDC SA for this programme is the highly regarded University of South Africa (UNISA) – classed as one of the 11 leading very large universities. Founded in 1873, UNISA gained its University Royal Charter in 1876. It became the world’s first completely Distance Education University in 1946.

We can now offer:

A Bachelor Degree in Commerce with Specialisation in Marketing Management

(The curriculum for the BCom with specialization in Marketing Management comprises 32 modules with subject details shown on next page.)

Purpose

The degree focuses on marketing as an important function in the organization. All aspects relevant to marketing are covered in depth and in a practical way.

Career Opportunities

This specialized degree opens career opportunities as marketing managers, sales managers, advertising managers, product managers, brand managers, marketing research managers, marketing planning managers, sales representatives or marketing consultants in the manufacturing, services or retail industries.

How it Works

The method of teaching this course is highly innovative. We call it “locally supported distance education” : learning through University supplied materials and MDCI administration and resource centres. It is based on MDCI “On-location” method of teaching which is so successful for postgraduate study here in the Middle East.

Locally Supported Distance Education

A specially designed study method based on Unisa’s extensive competence in distance education. This expertise is supplemented locally by MDC SA’s considerable experience in supporting over 500 postgraduate students close to their homes but distant from the university.

Advantages of Locally Supported Distance Education

· Flexibility: you study at your own pace

· Convenience: you study from home

· Local administrative support: through MDC SA’s regional offices

· On-line support: through Unisa’s Student on Line (SOL) system

· Telephone and email support: from Unisa faculty

· On-line library access: for the your all-important research materials (journals, books, papers, etc)

· Textbook ordering facility: speedy service at reasonable prices for your books.

Course Fees

Fees are payable to MDC SA in US Dollars. Each module is $290. The fees are subject to change from one academic year to the next.

Enquires can be addressed to:

Management Development Centre SA

P.O. Box 26305

Manama, Bahrain

Tel 00973 17216002

Fax 00973 17216007

e-mail: mdcsa@batelco.com.bh

Bachelor Degree in Commerce with Specialisation in Marketing Management

Year 1

Sem 1			COURSE CODES
	Module 1	Introduction to the economic and management environment 1A	INM101-3
	Module 2	Business management 1A	MNB101-D
	Module 3	Economics 1A	ECS101-6
	Module 4	Accounting concepts, principles and procedures	ACN101-M
Sem 2	Module 5	Introduction to the economic and management environment IB	INM102-4
	Module 6	Business management IB	MNB102-E
	Module 7	Economics IB	ECS102-8
	Module 8	Accounting reporting	ACN102-E

Year 2

Sem 3	Module 9	Commercial law 1A	CLA101-S
	Module 10	English communication for business	ENN104-G
	Module 11	End-user computing	CEM101-A
	Module 12	Customer service in tourism	IOP103-P
Sem 4	Module 13	General management	MNG201-6
	Module 14	Marketing management	MNM202-Y
	Module 15	Public relations	MNX202-J
	Module 16	Customer behaviour	MND204-T

Year 3

Sem 5	Module 17	Microeconomics	ECS201-A
	Module 18	Human resource management	MNH202-C
	Module 19	Purchasing management	MNP202-F
	Module 20	Introduction to entrepreneurship and small business management	MNE202-V
Sem 6	Module 21	Integrated logistics	TRL204-4
	Module 22	E-commerce in business	MNC202-M
	Module 23	Strategic management A	MNG301-A
	Module 24	Relationship marketing	MNM301-4

Year 4

Sem 7	Module 25	Retail merchandising management	MND301-T
	Module 26	Marketing research	MNM302-5
	Module 27	Hospitality management	TRT301-8
	Module 28	Product management	MNM303-6
	Module 29	Strategic retail marketing	MND307-3
Sem 8	Module 30	Strategic management 3B	MNG302-B
	Module 31	Promotion management	MNM304-8
	Module 32	Promotion and distribution management in retailing	MND305-X

First level modules start with "1"
Second level modules start with "2"
Third level modules start with "3"